He estado echando una ojeada rápida a una empresa que no conocía (games workshop). Es la empresa que fabrica las miniaturas, tableros y cartas de los juegos warhammer. Tuve mi epoca en la que estuve bastante enganchado con mis amigos a una variante del warhammer, llamada Morheim. Es una variante muy friki del warhammer con tableros enormes y partidas interminables. Cerveza, piques y echar alguna noche de verano. De lo más divertido que he jugado. Pues bien no conocía la empresa que hacía estas cosas.
En 2007 y 2008 paso un momento complicado y tuvo que realizar un programa de reducción de sus costes administrativos. En la carta de 2007 el presidente identifico el problema. Con un presidente con ese nivel de autocrítica da gusto invertir en una empresa.
So who was the enemy?
Is the world turning in such a way that mankind no longer wants or needs hobbies? No. All the evidence I
see, with growing prosperity and increasing leisure time, is an increase in hobbies. Perhaps it is just
collecting, painting and wargaming with miniatures that is passé? The evidence again says no. Too many of
our stores around the world and their neighbouring independent accounts are in good healthy growth for that
to be true. Have computer games, and especially these new online role-playing games, finally bitten
Games Workshop? We have lived in happy harmony with computer games for our entire business life, our
customers play computer games (they also eat meals and watch movies) but not at the expense of their
hobby. The recent extraordinarily popular MMORPGs would not, I think, have trimmed a little from us at the
edges had they been in direct competition, they would have wiped us out. Are our overheads killing us?
Well, yes, they could have, but they don’t stop us selling things. Is it a change in society? No.
Demographics? No. World recession? No, no, no. It was us.
We grew fat and lazy on the back of easy success. We forgot about customer service and forgot that hard
work is and always has been the route to success. We forgot that we are a company which pursues profit
and likes paying surplus cash to its owners. What was not expected was that it would take two poor years
and a management reorganisation to get the problems taken seriously. Somewhere along the line too many of us thought that selling, sweating and saving were someone else’s job. Well they aren’t. That’s my job and the job of all of us here at Games Workshop